- DURATION: 1 Months 15 Days
- METHOD: Online & Offline
- ONLINE PRICE: 12000
- OFFLINE PRICE: 15000
- DAY OF CLASSES: Saturday & Sunday
Search Engine Marketing is one of the structures or forms which are based on web that promotes websites by increasing their visibility in search engine results through paid advertising. SEM includes search engine optimization which arrange the content of website as per stadard website architecture to achieve higher ranking in search engine results to increase pay per click listings.
Benefits of Search Engine Marketing Training
After taking Search Engine Marketing training program, you would be able to effectively use AdWords to achieve your desired marketing or objectives.
This training program will have the four focus areas to learn AdWord marketing:
1. Google AdWords:
Understanding Google search
Personalization of marketing at internet scale
Overview of Google Ad Words
Concept of PPC (Pay Per Click)
Important Terms like Quality Score, Conversion Rate etc.
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features like CPA bidding, position preference etc.
2. Facebook Adverts:
Facebook Adverts can be done on the basis of following marketing objectives:
Posts Boost your posts
Increase Brand Awareness
Send people to your website
Acquire installs of your app
Raise attendance at your event
Get video views
Collect leads for your business
3. LinkedIn Advertising:
Text and image ads
4. Twitter Advertising:
Creating objective based Campaigns