Search Engine Marketing in alwar

 Introduction

Search Engine Marketing is one of the structures or forms which are based on web that promotes websites by increasing their visibility in search engine results through paid advertising. SEM includes search engine optimization which arrange the content of website as per stadard website architecture to achieve higher ranking in search engine results to increase pay per click listings.

 Benefits of Search Engine Marketing Training

After taking Search Engine Marketing training program, you would be able to effectively use AdWords to achieve your desired marketing or objectives.

 Program content

This training program will have the four focus areas to learn AdWord marketing:

1. Google AdWords:

  • Understanding Google search

  • Personalization of marketing at internet scale

  • Overview of Google Ad Words

  • Concept of PPC (Pay Per Click)

  • Important Terms like Quality Score, Conversion Rate etc.

  • Understand bidding strategy

  • Manual vs. Automated bid management

  • Different bid management features like CPA bidding, position preference etc.


2. Facebook Adverts:

Facebook Adverts can be done on the basis of following marketing objectives:

Awareness-
  • Posts Boost your posts

  • Page Promotion

  • Reaching TG

  • Increase Brand Awareness


Consideration-
  • Send people to your website

  • Acquire installs of your app

  • Raise attendance at your event

  • Get video views

  • Collect leads for your business


3. LinkedIn Advertising:

  • Sponsored Content

  • Text and image ads


4. Twitter Advertising:

  • Creating objective based Campaigns

  • Targeting

  • Analytics